A Customer is the most important person ever in this office ... in person or by mail.
A Customer is not dependent on us ... we are dependent on him.
A Customer is not an interruption of our work ... he is the purpose of it. We are not doing a favor by serving him ... he is doing us a favor by giving us the opportunity to do so.
A Customer is not someone to argue or match wits with. Nobody ever won an argument with a customer.
A Customer is a person who brings us his wants. It is our job to handle them profitably to him and ourselves.
Our Commitment to Customers
Do what you say you are going to do.
Do it when you say you are going to do it.
Do it right the first time.
Get it done on time.
Taken from: How to Win Customers and Keep Them for Life. By Michael LeBoeuf, Ph.D. Pub: Putnam's Sons